Thursday, 18 August 2011

SEO neXT | Free Backlinks Exchanges

Welcome to SEO neXT | Free Backlinks Exchanges a free automatic backlinks generator service, free backlinks this website offer free auto backlinks service for blogger or web owner who want to get instant backlink for their blog or websites. We know how important is SEO to increase traffic, pagerank, and alexa rank.

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  • Copy the html code below AS IS (no change needed).
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Copy & Paste the code below into your sidebar or Footer

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Website SEO Tips

Let us have a look at all the factors that affect your rankings with Yahoo!, Bing, Google and various other engines. There is a whole list of negative, positive as well as neutral factors as they all exist. Generally, all of them apply to Google but some of thema lso apply to Yahoo! and Bing. So continue reading for detailed information.
Keywords in <title> tag
What is written inside the <title> tag is shown in search results as the page title. The title tag must be 6 or 7 words
Keyword density in document text
3-7 % for major keywords is best, 1-2 for minor.
Keywords in anchor text
This is regarded as getting a vote from this site about the keyword in particular.
Keywords in headings (<H1>, <H2>, etc. tags)
Keywords in headings count a lot. However, your page should have actual text about the particular keyword.
Keywords in the beginning of a document
It is important, though not as much as anchor text, title tag or headings.
Keywords in <alt> tags
If you have images on your page, fill in the <alt> tag with some keywords about them.
Keywords in metatags
If you are optimizing for Yahoo! or Bing, fill these tags properly.
Keyword proximity
Keyword proximity measures how close in the text the keywords are. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.
Keyword phrases
It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string
Secondary keywords
It is advantageous as there will be less competition (and probably more hits) for pages that are optimized for the minor words.
Keyword stemming
Different words that stem from the same root are considered as not related and you might need to optimize for all of them.
Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well.
Keyword Mistypes
This might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the metatags.
Keyword dilution
When you are optimizing for an extreme amount of keywords, particularly unrelated ones, this will affect the performance of all your keywords and even the major ones will be diluted in the text.
Keyword stuffing
Any artificially inflated keyword density is keyword stuffing and you risk getting banned from search engines.
Anchor text of inbound links
This is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text.
Origin of inbound links
It is important if the site that links to you is a reputable one or not. Generally, sites with greater Google PR are considered reputable.
Links from similar sites
It is very useful to have links from similar sites. It indicates that the competition is voting for you and you are popular within your topical community.
Links from .edu and .gov sites
These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Moreover, such links are hard to obtain.
Number of backlinks
The more backlinks, the better. However, the reputation of the sites that link to you is more important than their number.
Anchor text of internal links
This matters, though not as much as the anchor text of inbound links.
Around-the-anchor text
The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link.
Age of inbound links
The older the age of the inbound links, the better. Getting many new links in a short time suggests buying them.
Links from directories
Links from directories is great, though it strongly depends on which directories.
Number of outgoing links on the page that links to you
The fewer, the better for you because this way your link looks more important.
Named anchors
Named anchors are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important.
IP address of inbound link
It is always better to get links from different Ips as some search engines may discard some links.
Inbound links from link farms and other suspicious sites
This does not affect you in any way, provided that the links are not reciprocal.
Many outgoing links
Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.
Excessive linking, link spamming
It is bad for your rankings, when you have many links to/from the same sites because it suggests link buying or at least spamming.
Outbound links to link farms and other suspicious sites
Outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to.
Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A.
Single pixel links
When you have a link, that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is clear that this link is an attempt to manipulate search engines.
<Description> metatag
Use the <Description> metatag to write the description of your site. The metatag sometimes pops in the description of your site in search results.
<Keywords> metatag
Keep the metatag reasonably long � 10 to 20 keywords at most. Don't stuff the tag with keywords that you don't have on the page.
<Language> metatag
If your site is language-specific, don't leave this tag empty.
<Refresh> metatag
The <Refresh> metatag is one way to redirect visitors from your site to another.
Unique content
Having content, which is different from the content on other sites both in wording and topics is a real boost for your site's rankings.
Frequency of content change
Frequent changes are preferential. It is great when you continually add new content but it is not so great when you only make small updates to existing content.
Keywords font size
When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable
Keywords formatting
Bold and italic are another way to emphasize important words and phrases.
Age of document
Recent documents are favored along with the regularly updated ones.File size Generally, long pages are not favored. You can achieve better rankings if you have 3 short rather than 1 long page on a given topic.
Content separation
Content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content
Poor coding and design
When the design and/or coding of a site is poor, the site might not be indexable at all.
Illegal Content
Using other people's copyrighted content without their consent or using content that promotes legal violations can get you kicked out of search engines.
Invisible text
This is a black hat SEO practice and you will be penalised when spiders discover that you have texted especially for them but not for humans.
Cloaking partially involves content separation because spiders see one page and everybody else is presented with another version of the same page.
Doorway pages
One can get the kick from search engines by creating pages that aim to trick spiders that your site is a highly-relevant one when it is not.
Duplicate content
When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in.
If your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a clutter and spiders cannot follow it; this will absolutely hurt your ratings.
Images in text
Having a text-only site is so boring but having many images and no text is also not good.
Podcasts and videos
Search engines can't read them with all non-textual goodies, so if you don't have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.
Images instead of text links
Using images instead of text links is bad, especially when you do not fill in the tag. Use images for navigation only if this is vital for the graphic layout of your site.
Frames are bad for SEO. Avoid using them unless necessary.
If you use Flash on your site, don't forget to give it an alternative textual description.
A Flash home page
Having a Flash home page and no HTML version is a SEO suicide.
Site Accessibility
If the site is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply cannot be indexed.
Site theme
The site theme is important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.
File Location on Site
Files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.
Domains versus subdomains, separate domains
Having a separate domain is better – i.e. instead of having
Top-level domains (TLDs)
All TLD s are different form each other. Some are better than the others. The best ones are the .edu or .org domain.
Hyphens in URLs
Hyphens between the words in an URL increase readability and help with SEO rankings.
URL length
One should avoid having more than 10 words in the URL.
Adsense will boost your ranking
Google does not give you a ranking bonus because of hosting Adsense ads. It just boosts your income.
Adwords will boost your ranking
Adwords will bring more traffic to your site but this will not affect your rankings in anyway.
Hosting downtime
It is directly related to accessibility because if a site is frequently down, it can't be indexed.
Dynamic URLs
Long dynamic URLs (over 100 characters) are bad and in that case you should use a tool to rewrite dynamic URLs in a better way.
Session IDs
Session IDs should not be used for information that you would like to be indexed by spiders.
Bans in robots.txt
The nonbanned part is affected if indexing of a considerable portion of the site is banned because spiders will come less frequently to a “noindex” site.
Redirects (301 and 302)
Redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.

5 Steps to Increase your Google Page Rank.

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.
1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.
You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.
Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.
2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.
Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.
Remember the more links you have the higher your PR will be
3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.
Ezine’s will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).
4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.
Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.
5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.
They are very easy to find, but can be somewhat difficult to obtain links from.
To find related websites, all you have to do is go to a search engine… say Google… and type in your subject. Maybe your website is based on ford mustangs.
You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail’s from people requesting links because they don’t see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.
Important note: When looking for link partners don’t just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn’t look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.
So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: it’s page rank wouldn’t increase even though Google’s page rank is 10, it’s rank would still be zero because it would only have that one back link.

What is Google PageRank?

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

From here on in, we'll occasionally refer to PageRank as "PR".

How to get reciprocal links

Reciprocal links are arranged when two web sites agree to link to each other.

Reciprocal links are also known as "link swaps", "link exchanges" and "link partners".

A common misspelling is "reciprical links".

Reciprocal links help you in two ways:

1. They increase your web site traffic, from people who click on the links.

2. Reciprocal links also play a major role in boosting your rankings in search engines.

Warning: Late in 2005, Google's Matt Cutts made it clear that it's possible to "overdo" reciprocal links. Getting good, solid, reciprocal links should be part of your links strategy, not your total marketing strategy.

When ranking sites, the major search engines take into account the number and quality of the sites that link to you.

Persuading good quality, relevant sites to link to you can be tedious, time-consuming and frustrating. Here are some tips to increase your chances of success.

One way to find link partners is to do searches in major search engines such as Google and Yahoo! to find sites which complement yours but are not direct competitors.

Many sites also link to direct competitors, figuring that the benefits outweigh any disadvantages.

Examine their links pages

A refinement of this strategy is to visit your competitors' sites and complementary sites and examine their links pages or resources pages.

The sites you'll find there are potential reciprocal links partners. They should be linking to you.

Now visit THEIR links pages and examine them, and so on down the chain.

You should end up with a long list of good sites with which to exchange links.

How to set up reciprocal links

  • Find GOOD QUALITY, complementary sites.
  • Place a link to them on your site.
  • Only AFTER you've placed a link to them, email the owner of the site a short, friendly note. Address him or her by name. (If the name isn't on the site, you may be able to find it at
  • Genuinely praise something on the site. If you can't find something worth praising, delete the site from your list.
  • Tell the web site owner you've linked to their site, giving them the URL of the page where you've place your link.
  • Ask for a link back to your site, suggesting a page where the link would be appropriate.
  • Three weeks later, if there's been no reply, send a brief, polite reminder. It's easy for emails to be lost or overlooked.
  • Use the phone and/or snail mail. A link from a good site is a very valuable thing. If you can't get noticed by email, consider trying a phone call or posting a letter. They're more expensive but also more likely to attract the answer you want.
  • Keep an alphabetical record of sites you've linked to and requested links from. You need to know who you've contacted and who you haven't.

Want links from pages with high PageRank?

To boost their PageRank, some webmasters concentrate on getting links only from sites that have high PageRank. (If we all did this, no new site would ever get reciprocal links.)

If you want to try this approach, SEChat's PageRank Search is a useful free search tool to use. It gives you Google search results PLUS their PageRank. You type in a key phrase and can quickly see the PageRank of pages optimized for that phrase.

Really serious ways of getting links

You can arrange newsletter article exchanges with other newsletter publishers in your niche, preferably with newsletters which are archived online.

Some webmasters also arrange "article swaps". You write an article to be published on their website and they write an article for your site. This gives you an in-context link, which is much more effective than a mere link on a links page.

Reciprocal links websites

You can search in Google for link exchange websites which publish directories of website owners who actively exchange links with each other. As a general rule, the easier and more automated link exchanging is, the more risky it is that you'll be doing something which the search engines don't like. For example, you don't want to get involved in link farms which link to totally unrelated websites.

What are Reciprocal Links and What do Search Engines Think of Them?

Linking is one of the biggest factors in any search engine marketing strategy. In fact, you are better off spending your time acquiring inbound links than submitting your site. The quality and quantity of inbound links play an important part of how a search engine ranks your website. But, before you go off joining a link exchange, read more because quality is definitely the most important ingrediant.  Also, remember that your main goal is to provide useful information to Internet surfers.  If you make your goal to simply gain link popularity, this can backfire and hurt you.
To help you decide which link requests to accept and which to discard, read "Choosing Link Partners" in Chris' Position website promotion articles.

What are reciprocal links?

Reciprocal links are links exchanged between two or more websites. Of course, one-way links are a better deal if you can get them (Getting websites to link to you without linking back.) Get one link to your website from someone who is already listed with Google™ and the spider will follow that link to your site. This may get you into Google™ but your ranking will probably be so low it won't matter. Links are a very important component for your placement in search engines like Google™. It's a popularity contest... so getting good quality links to your website is an ongoing will never be done!
Google™ and other search engines use linking analysis to weigh your websites overall importance and thereby determine your Google™ PageRank™ for specific keywords. By analyzing how pages link to each other, they assign a rank to your page based on the quantity and quality of others linking to you. Before you run off and join a link farm, yes, they do use techniques to exclude obvious attempts to boost your pagerank. Getting a high quantity of incoming links is not enough. You want links from sites that have a high pagerank themselves. These are deemed to be a higher “quality” reciprocal links.

What are quality links?

By quality links I mean links from outside websites that have a high pagerank themselves AND they must be relevant to your industry or topic. For example, if you sell electronics on your website and acquire a link from a big website like Sony - search engines perceive this link as a recommendation. Here is a high ranking and popular website pointing to you and in essence saying your website is important in this industry.

How do I get other websites to link to me?

There are several ways to get links. I'll list them in order of importance.

1. One-Way Free Links. Offer valuable information or other content that compells other websites to link to you.
2. One-Way Paid Links. A good example would be paying the fee to be considered for inclusion in the Yahoo Directory.
3. Reciprocal Links. If you give, you will receive. Find others in your industry and exchange links with them.
One way free links are your best bet - although harder to acquire. Search engines can see links pointing to you with none or few pointing outbound. This is the best way to gain pagerank and top positions, however, it is also a very slow process and requires expertise on your part to provide content.
One way paid links can be as good as free ones in the eyes of the search engines. But, you must choose wisely. You should seek out websites that are related (and highly ranked) and spend money on a regular basis to keep your inbound links in place.
Reciprocal Links. It is a time consuming task to build a good quality reciprocal links campaign but the rewards are worth it. Find other sites that are similar or complementary in content to your site. Put a link on your site pointing to them. Email the site and ask for a link back to your site. Yes, this will be the time consuming part. (This is where your time is better spent rather than obsessing about meta-tags and other search engine optimization elements - although they are important - linking is by far the most important.)

Requesting the Link

Try to personalize the email request as much as possible. Tell them you have put a link to their site and give the URL where it can be viewed. Ask them to link back to you and don’t forget to give them your description and URL.
Don't overdo it!  Get links in a "natural" manner.  If you suddenly have 10 new links to your site after only a month, Google™ and others may raise their eyebrows.  Remember not to seem like you are purposefully trying to inflate your link popularity.
Don't assume that having a huge links page is all you need. You need to exercise quality control.
Choose wisely. Visit the website you want to link to and make certain it is relevant to your topic. Also, check the page rank of the site and make sure they are important to Google™. Download the Google™ toolbar for your browser and when you visit websites, the toolbar will tell you how high Google™ ranks a page. Make a rule to only choose websites that have a pagerank of “xx” or above. Remember, quality is more important than quantity. If these websites agree to link back to you, it only takes a few highly ranked sites to boost your pagerank.
Keep it short. Put up additional links pages if you need to but don't put hundreds of links on one page. Use a system to categorize the links. You should link the page from your home page but it can be a small text link that the spiders can follow.
Track your link partners. After you request a link from one of the websites you selected, wait a week. If you don't get a response, email them again. Be polite, but if they don't link back after a second request - then move on and find someone else. Remove the link and add a new prospect. When a site does agree to link back to you, make sure you record this information so you don't accidentally remove their link. You should periodically check to make sure they do the same.

How to write Meta Tag

Many people think meta tags are the magic solution to ranking well. Create the perfect combination with the perfect keyword density and presto! Well, that is far from being true - there is more to SEO than good meta tags and there are also many off-page factors. However, it does help to have highly optimized Meta tags.

What are Meta Tags?

Meta tags are parts of an HTML document that are used for you to describe the page content for search engines. Meta tags are placed within the head area of an HTML file and with the exception of the Title tag; your visitors do not see them as part of the viewable area of the page.
How to write meta tags correctly:

Why are Meta Tags important?

The primary reason they are considered important in search engine positioning is that you have some ability to direct how your pages are described, categorized and indexed by various search engines. Don't be misled; creating the perfect Meta tags does not mean you will zoom to the top of the pack; many search engines do not assign much value to the majority of Meta tags.

Which search engines support Meta Tags?

Crawler-based search engines have the ability to utilize the meta tags; however, not all of them do so. Most will support one tag or the other but rarely does a search engine support them all. Crawler based search engines include: Google™, Teoma, Alta Vista, Inktomi, AllTheWeb and others. Directory based search properties like Yahoo Directory and Open Directory do not spider your pages; they rely on the description you supply to them when you submit your page.

How to write a good title tag

The title tag is not really a meta tag; however it does appear in the head area of your page along with the various meta tags and it is the most valuable tool to describe your page to the search engines. It is an extraordinarily important factor in how search engines rank and list your web site.

What search engines use the Title tag?

Just about all major search engines use the title tag in some way and many use it to compose their listing. When creating the title for each page you want to include your primary search terms or keywords and create a concise description of the page in general. The title tag is also used as the text to describe your page when someone adds it to his or her favorites list and it displays in the title bar of their browser, so, it is important to make it clear and descriptive.

Guidelines to writing a good title:

Create a title that is between 4 and 12 words. Remember, this is a guideline and not a rule. Each search engine has different maximum values for the title area. In any case, try not to exceed 63 characters because sometimes your title will be truncated.
Always use your keyword(s) in the title and aim for a keyword density of 20-35%. Example: Your keyword is "widgets". Your title could be: "Buy widgets at ABC Widgets Company" and since we used widgets twice within 6 words the density is 33%. This may not always be possible if you are targeting more than one keyword.
The important thing is to make certain your title is highly descriptive of your page but try not to dilute the effectiveness of your keyword by adding too many other words.
Don't use just the Company Name. Think "keywords" when writing the title. Try to put your keywords as close to the beginning as possible.

The Meta Description Tag

The Meta description tag allows you to write a short description of the page, however, it is not fully supported by search engines.

What search engines use the Meta Description?

Of the major search engines: AltaVista, AllTheWeb and Teoma make most use of the tag. Google™ automatically creates its own description from content snipets. Others may support it partially. Directories (like Yahoo Directory) are not search engines and they rely on the description you supply when you submit.

Guidelines to writing a good Meta Description:

Limit the total description to approximately 200 to 250 characters. Although some search engines may support more when indexing the page, they may only display a smaller quantity of characters.
Use at least one of your keywords near the beginning of the description.
Using 12 to 24 words total (and not exceeding the character limit) seems to be a good range for most search engines.

The Meta Keyword Tag

The meta keyword tag allows you to list the keywords for the page; however, most search engines do not support this tag.

What search engines use the Meta Keywords Tag?

Of the major search engines: Inktomi and Teoma are the few that even take this tag into consideration.

Guidelines to writing a good Meta Keyword tag:

List the primary keywords that pertain to this page.
Put the most important words at the beginning of the tag.
If you don't use your keywords within the viewable text of the page, then just adding them to the meta keywords tag is very unlikely to help with rankings for those keywords. However, some use the meta keyword tag as a place to put alternatives or misspellings of their keywords even though they are not on the viewable text. It is not clear whether this helps or not, but it won’t hurt.
Don't use this tag to “stuff” or repeat keywords. This doesn't help and could hurt with some search engines.
The optimal number of keywords should be between 7 and 48 words.

The Meta Robots Tag

The meta robots tag allows you to control whether or not you want the page to be indexed by search engines. By default, search engine spiders (crawlers) will try to index every page and follow links from one page to the next. The best use of the meta robots tag is when you want to keep the search engine spiders OUT and not let them index a page.

Guidelines to writing a Meta Robots tag:

Make certain you double and triple check your code when using this tag. Improperly formatted tags or the wrong usage could keep search engines from indexing your pages or even your entire web site.
If you use robots.txt file to block search engine spiders, you do not need to use the meta robots tag.
If you want the search engines to index your site, you really don't need to use the tag.
Always place it in the head of the document.

Examples of proper formatting:

meta tags Translation:
Index this page and follow all the links to other pages.
DO NOT Index this page but follow all the links to other pages.
Index this page but DO NOT follow the links to other pages.
DO NOT Index this page AND DO NOT follow all the links to other pages.
Note: Never put more than one meta robot tag on the page or more than one directive in the content area of the tag. Use the tools provided by to create your robots meta tag with index and follow already properly placed.

Other Meta Tags

There are many other meta tags besides the ones we've discussed, however, none of them will improve your search engine ranking. Some are for internal search methods and some (such as the revisit tag) have no effect with search engines. In fact, meta tags like the "refresh" tag have been used to "trick" search engine spiders and are now regarded as something that could hurt your ranking with some search engines.

Summary: What Meta tags are important?

The Title Tag: Is very important and has full support
The Meta Description: Is somewhat important and has some support
The Meta Keyword Tag: Is of low importance and has limited support
The Meta Robots Tag: Is only important if you don't want pages indexed
Other Meta Tags: Are not very important in search engine ranking

The Bottom Line

In conclusion, writing good meta tags is only one small part of optimizing your pages for higher positioning. This can be evidenced by the fact that there are many pages in the search engine indexes that rank high without even having meta tags at all. Having good content and using the correct keywords within your content is far more essential. Once you have good content, focus your attention on no more than three keywords per page and then use those words in the title, meta tags and repeatedly in the viewable text on the page.  The only truly important meta tag is the Title.